Vol. 2, Issue 1 (2016)
A comparative study on news content of public news channel Vs private news channel (with reference to DD News and NDTV 24*7)
Author(s): Bichitrananda Panda, Dr. Narendra Tripathi
Abstract: Television as a medium of mass communication introduce in India with the help of a 500 watt transmitter on September 15, 1959 from the premises of All India radio headquarter New Delhi. Television becomes more popular during the Asiad Games in 1982 with color television. In 1990s globalization open the door for private company to lunch television channels and up to the beginning of 21st century there were hundreds of private television channel in India. After globalization the corporate sectors were become the owner of most of the news and entertainment channel. In 20th century concept of news channel was not so popular, where infotainment channels were telecasts both news and entertainment. In the beginning of 21st century 24*7 news channel one after another lunches in India. Today there are many news channels where DD News the only public news channel of the country own by Government of India. The news content of news channel is influenced by ownership pattern of the media organization. Prime time news content of any one private news channel and DD News will be the area of the research. The objective of the research is to find out the quality and unbiased of news content of both private and public news channel with comparative analysis.