Vol. 3, Issue 3 (2017)
Crisis communication strategies used in Kenya’s churches before during and after crises: The case of one local Church in Nairobi County
Author(s): Martin Kuria
Abstract: This study evaluated crisis communication strategies used in churches to communicate during a crisis. It focused mainly on crisis communication strategies used in a local Church (PBC) in Nairobi, Kenya. The study’s main objective was to find out the crisis communication strategies that are used to communicate before during and after a crisis occurs in the church in the past 5 years. The study employed a mixed research approach and a case study method. It was established that, a sizeable number of congregants in the church indicated to have observed different crises. It was inferred that the church used the apology strategy, where 67.1% of the respondents indicated apology and taking responsibility strategy had been observed as the most common strategy in handling a crisis. However it was also confirmed that there were no written crisis communication plans because the leadership highly depends on divine intervention.