Vol. 5, Issue 2 (2019)
Looking for gustatory recognition in an ethnic native village: A narrative of m home near the ancient tea horse road in Southwest China
Author(s): Yang Liao, Shaodi He
Abstract: Food not only is the necessity of taste-perception for villagers’ daily lives, but has been the consumer goods for the gustatory recognition of tourists in N village. This article focuses on the changing of M Home as an inn and an auberge near the Ancient Tea-Horse Road as a typical business case of the N village, an Tourism Community mixed with the Hani and Yi Ethnic minorities groups in the Ning’ er Hani and Yi Autonomous County, formerly Pu’ er Prefecture, Yunnan, PRC. Firstly, the authors scrutinize the multiple of the Chinese policy and examine ideologies the way in which villagers face and adjust to changing village-community spatial structure after the 2007 earthquake-ravages of space and time which was based on participant observation and in-depth interviews of fieldwork in 2017. This focus analyses how the N village as a traditional village and the M Home survive and remould in the tourism development of social changing, demonstrating that how these change influenced family structure, family relationship and household business mode management of the M Home, a traditional inn near the Ancient Tea-Horse Road. By bringing home to pursue a better life, villagers devote their time to construct a liveable, cosy and commercialistic village and operate business, tourists expected to look for domestic gustatory and consume in this village. Furthermore, it examined a series of factors which lead to the M Home become a household business model of home-grown modern eco-cultural tourism in a traditional ethnic minority village. The underlying objective is to explore the relationship and interaction between the role of tourists-eaters, tourism domestic-business and the household business model of home-grown farmhouse with the development and reconstruction of N village traditional ethnic minorities culture and ecological environment in the Food-anthropological perspective.