Vol. 5, Issue 4 (2019)
The evaluation study of triple bottom line-based CSR program implementation in the local community food processing industries: Case study of corporate social responsibility program of PT. EMP Malacca Straits, in Meranti Island
Author(s): Enjang Pera Irawan
Abstract: Nowdays, doing business ethically, correctly, honestly, fairly, and responsibly is not enough to maintain and take care of the company existence to be accepted by the community. Companies are required to be more sensitive and aware of their responsibilities in accommodating stakeholder interests. The presence of the corporate social responsibility (CSR) concept is the answer as well as one of the means for companies to come into direct contact in making the greatest contribution to stakeholders. This thing became the basis of various CSR activities carried out by PT Energi Mega Persada Tbk. In the 2013 all business units focused on CSR programs to achieve 6 targets - increasing income, quality of education, quality of health, quality of human resources, infrastructure and community facilities, and advancing local organizations. Based on these explanations, the researcher is interested in researching and focusing this research on the process of evaluating the implementation of CSR programs based on the triple bottom line concept in the local food processing industry. Through this research, researchers want to understand and explain how the process of evaluating the implementation of CSR programs based on the triple bottom line concept in the local food processing industry. It used a qualitative approach with a single case study design. The results of this research were expected to provide various recommendations related to communication innovation, regarding how the process of evaluating the implementation of CSR programs based on the triple bottom line concept in the local food processing industry. In addition, this research is expected to inspire and become a role model for companies that will implement CSR programs based on the triple bottom line concept for the creation of sustainable development. Academically, this research is expected to be a reference for further research, and can enrich the scientific field of communication, especially Public Relations, regarding the discussion of the analysis of CSR programs.