The researcher takes The Forty Rules of Love by ElifShafak to find out the binaries in order to deconstruct them to find the ideological project of the author. This research explores the binaries in Shafak’s novel The Forty Rules of Love.In order to study the binaries in Shafak’s novel, the researcher draws on Jacque Derrida’s theory of Deconstruction. Derrida presents his theory in his seminal book Of GrammatologyThe novelThe Forty Rules of Lovestands on the different binaries like; the binary of time, place, person and concept. In the binary of time, there is a binary of present/past. In the binary of place,Shafak gives the binary between east/west. In the binary of person, we see binary between Ella and Rumi/Shams and Aziz. Binary of Materialism/ Spiritualism falls in binary of concept.The one part of binary is always considered as a center and other as margin. One part of the pair is privileged over the other.The researcherdeconstructs the binaries and explores the structure of the novel. The study finds that the author privileges spiritualism over materialism, past over the present, east over west, and love over mundane realities. In this way,ElifShafak propagated and promoted the rhetoric of Sufism. It is explored that the binaries are based on uncertain ground. There is no stability in the binaries of time, place, person and concepts in the text.