The geographical penetration of digital shopping in India: Trending towards E-commercism and cashless economy
Dr. Shweta Rani, Afrin Zaidi, Simran Bhardwaj
Online shopping or the purchase of goods and services on the internet has become increasingly popular due to easy access and convenience. Our study aims to investigate numerous factors like benefits of economy, consumer preference, customer services, analysis transparency and conveniences factor behind the increasing popularities of online shopping. Among these factors, our survey focuses mainly on the preferred mode of payment i.e. cash or cashless and the preferred market for purchasing various goods and services i.e. online or retail markets. Such a trend is quite prevalent and in metropolitan cities like Delhi. The objective of the study is to assess the impact of online shopping on retail market as well as cashless society. As a methodological approach, the findings of the survey will incorporate various advanced statistical techniques like sampling plans, correlation, regression and mapping of the principal components responsible affecting the relationship. It is hypothesis that, high level and increasing trend towards online shopping leads to shifting towards cashless economy and reduces the avenues for retail shopping. The present study also attempts to provide possible measures to enhance the impact of online shopping on both individual and community level, among the residents of the surveyed areas.