Effective institutional communication within the framework of institutional learning and its applications in educational institutions (A qualitative study)
Suzan Al Kalliny
The institutional communication combines between administrative communication within the institution (employees to management and vice versa and between the employees each other or between different departments and each other) and connection of the institution with the outside society (contact all groups working with the institution, such as parents and civil society organizations). This research aims to identify the media and institutional communication methods used in the educational institutions. Through this paper we will find more than one comparison between governmental and private schools regarding the ways of implementing the institutional communication. There are several ways to achieve effective institutional communication such as: communicate with the internal and external audience, activate the role of personal communication, institutional use of modern technology and evaluation of the communication process. Invest in human resources, develop communication skills and enhance their institutional learning concepts will contributeto the activation of a successful institutional communication.