International Journal of Humanities and Social Science Research

International Journal of Humanities and Social Science Research


International Journal of Humanities and Social Science Research
International Journal of Humanities and Social Science Research
Vol. 2, Issue 8 (2016)

Customer awareness & adaptability towards internet banking: A study of Indian banking industry


Dr. Kartikey Koti

In modern day’s customer have become more sophisticated and are more interested in doing banking transaction at one click being grounded at home. Internet Banking has created convenient and flexible platform to customer in the present era. The paper highlights on their awareness and period of knowing internet banking. It further analysis banking services online used by customer and their accessibility towards the practices. Reasons were found which encouraged them for adopting these services. Some of them were Quick response 60 %, 24*7 service 52%, convenience and friendliness made 46 % each and free from queuing 42%. Factors which discouraged them of accepting services were Internet connectivity problem 40%, less awareness 28%, Insecurity and Low privacy 20%. Due to tough competition and actuate requirement of customers the banking sector is providing number of services, further more to make popular the private and public sector banks can take initiation of conducting basic training programs to customer and make them friendly with the services provided.

Download  |  Pages : 63-67
How to cite this article:
Dr. Kartikey Koti. Customer awareness & adaptability towards internet banking: A study of Indian banking industry. International Journal of Humanities and Social Science Research, Volume 2, Issue 8, 2016, Pages 63-67
International Journal of Humanities and Social Science Research International Journal of Humanities and Social Science Research