International Journal of Humanities and Social Science Research

International Journal of Humanities and Social Science Research


International Journal of Humanities and Social Science Research
International Journal of Humanities and Social Science Research
Vol. 3, Issue 3 (2017)

Crisis communication strategies used in Kenya’s churches before during and after crises: The case of one local Church in Nairobi County


Martin Kuria

This study evaluated crisis communication strategies used in churches to communicate during a crisis. It focused mainly on crisis communication strategies used in a local Church (PBC) in Nairobi, Kenya. The study’s main objective was to find out the crisis communication strategies that are used to communicate before during and after a crisis occurs in the church in the past 5 years. The study employed a mixed research approach and a case study method. It was established that, a sizeable number of congregants in the church indicated to have observed different crises. It was inferred that the church used the apology strategy, where 67.1% of the respondents indicated apology and taking responsibility strategy had been observed as the most common strategy in handling a crisis. However it was also confirmed that there were no written crisis communication plans because the leadership highly depends on divine intervention.
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