International Journal of Humanities and Social Science Research

Authors
Dr. V Selvam

Abstract
The people realized the need for clean drinking water convenient for travel and safe for health. The competition in the packaged drinking water market has gone up with new brands coming up and stiff competition among the existing brands. The demand for packaged drinking water is always on an increase due to its consumption on all types of occasions. The main objectives of the present study are to study the level of awareness among the consumer towards packaged drinking water and to identify the factors influencing the consumer to purchase the packaged drinking water. This study concluded that Consumers determine the growth, prospects and even the existence of a business. Hence manufactures should feel the pulse of consumers. They should plan their production and distribution activities as per the needs and convenience of the consumers.