Explorative study of the travel agency contribution to promote spiritual tourism in Sri Lanka
Arachchige Rasika Nuwan Tharanga Jayasinghe
Sri Lankan tourism industry is reaching to million tourist arrivals since end of terrorist activities. The country is exploring and trying to initiate new products including spiritual tourism to the Sri Lankan tourism industry to attract more tourists with benefit of sustainable development. Spiritual tourism is a valuable tourism product to people who are seeking inner peace during their vacation and engage to personal spiritual development. Meditation, yoga and pilgrimage tours are vital in spiritual tourism in Sri Lanka. There are about 20 registered meditation centers can find in Sri Lanka. The purpose of this research aims to find the contribution of travel agencies to promote spiritual tourism in Sri Lanka. The technique of data collection utilized interviews and personal observation methods for collect data to achieve objectives. There are ten numbers of travel agencies, eight numbers of Buddhist and Hindu venue, five yoga and meditation centers and 50 spiritual tourists participated in this research. The research carried out in Colombo, Kandy and Anuradhapura district. The finding of research indicates that there is a huge investment and poor motivation barrier to promote spiritual tourism in Sri Lanka by the travel agencies. Recommendations are country needs huge marketing campaigns with travel agencies to attract the right clientele while developing the spiritual tourism as a product of tourism industry in Sri Lanka.