This research was conducted to find out the influence of public service advertisement about the danger of smoking to the student who smoked regularly. This research uses a quantitative approach with the explanative type of research where the relationship between variables was examined. The research method used is a survey by spreading the questionnaires to 400 sample members of the specified population in 11 cities in Indonesia. This study discusses the influence of the television campaign on the student smokers with regard to the dimensions of cognitive, affective and behavioral. The results showed that the campaigns were less effective since they did not change significantly students’ smoking habits.