International Journal of Humanities and Social Science Research

Authors
Shubham Vasuja, J Balamurugan

Abstract
Mass Media, in general refers to a form of communication that is to a large group(s) of people. In this 21st century, mass media and its tools are becoming very popular among various different fields. One can also say that mass media has touched the globe as each and every social issue as well as national and international problems have been addressed on the tools of the mass media. Moreover it helps in awaking people about miscellaneous activities happening around the world and hence helps people to be up to date. In this era, people live very sedentary lifestyle where they have no time to contribute to health and fitness. But health is a major concern in life and one should know how to keep themselves fit even in a busy and hectic schedule. It is a fact that mass media has contributed in awakening humans towards good health and good health practices. Mass media and mass media campaigns can produce positive changes or prevent negative changes in health-related behaviours across large populations throughout the globe. Here, this review focuses on the importance of mass media and mass media campaigns in changing human health related behaviours.