Cultural communication of sundanese communities at seren taun in cigugur, Kuningan West Java-Indonesia
Rialdo Rezeky Manogari Lumban Toruan, M Saefulloh, Yos Horta Meliala
Seren Taun is similar to Thank Giving Day in western culture. It is harvest celebrations in Indonesia. It has various sequences of events that contain spiritual meaning and entertainment in the cultural arts such as the Procession of Disposal of Pests, Buyung Dance, Mashing Rice, Ngarajah, Ngareremokeun, and Babarit. Seren Taun has also been in a Calender of Tourism Event in West Java since 1976. This research is a study of communication ethnography that focuses on ritual events in transcendental communication meaning. The purposes of the Seren Taun are: (1) Communication Situation; (2) Communication Program; (3) Communication Acts and (4) Communication Patterns. This research is a qualitative research and constructivist paradigm. Furthermore, the analysis also refers to the theory of Symbolic Interactionism. Data, mainly findings from in-depth observations, interviews and textual analysis were collected from Seren Taun Traditional Ceremony. Research findings reveal the understanding of the Cigugur community about the communication patterns in the Seren Taun Traditional Ceremony in Cigugur, Kuningan - West Java - Indonesia.