The impact of industrial revolution in the form of the growing industrial activities thereby, generating high financial gains was experienced in almost each and every corner of the world including India. This passion for industrialization in India deepened post-1991 when economic reforms were introduced. Rampant utilization of natural resources mainly for industrial activities became quotidian however, in this process severe lesions were caused to essential environmental components that endangers the environmental sustainability and calls for an effective remedy. This cure passes through the trade-off between environment and economic activities which is mainly decided by imprudent, insatiable and gluttonous human beings in the light of revenue generation. This turned out to be perilous for the priceless nature and hence, threatens environmental sustainability. This study therefore, analyses the tradeoff between environment and economic activities in India. The study found that in post-reform period India preferred to choose in favor of commercial activities. However, this is somehow justifiable on the ground of being a developing economy, the need to feed huge population and employment requirements.