International Journal of Humanities and Social Science Research

Authors
Anindita Dey, Rahul Chanda

Abstract
Climate change has been one of the trending topics of the past few years. Campaigns like Fridays For Future have managed to get attention and importance. The emergence of new media is often considered as an advantage and is widely used in environmental activities. Not only the Internet, but even the social media platforms helped activists to bring change and also enabled activists around the world to communicate and organize movements more effectively. Currently, the media is considered the most powerful weapon to bring about positive change in society. Some movements that were limited to a specific state or country were now being recognized worldwide and more people began to join these campaigns. According to United Nations 2013, Youth do play a critical role in tackling climate change and the UN System works closely with youth-led and youth-focused organizations around the world through the UN's Joint Framework Initiative on Children, Youth, and Climate Change. Since 2008, the Joint Framework Initiative has coordinated action from sixteen intergovernmental organizations and many youth organizations to empower youth to take adaptation and mitigation actions and enhance them. This paper will highlight the influence of social media which is immensely massive nowadays while many are counting on the net to learn, acquire information, entertain, and socialize. Along with the raging pandemic, teaching and inspiring human beings thru online media, it could be even more important for preventing weather change. The study aims to investigate how climate change activists are creating an impact on the youth belonging to different universities through New media in Guwahati, Assam.