This study is a survey on cassava initiative program and rural poverty reduction in Gokana local government area of Rivers State, Nigeria. The study adopted four (4) research questions and four objectives as guides to the study which assumes that cassava initiative program correlate to rural poverty reduction. The human right theory was adopted as the theoretical framework. The survey research design was used, with sample size of 400. The quota sampling technique was used to assign 100 samples to the selected communities. Data instrument was questionnaire. Hence, the data was analyzed quantitatively using mean and standard deviation. The findings showed that cassava has economic gain as it can lead to employment opportunity, boost family income and can also be used to derive various foods. Other findings showed that reasons or challenges that led to the failure of cassava initiative program that would have reduced rural poverty in Gokana LGA were lack of research, poor access to agricultural information, lack of policy continuity and access to loans and lack of political will to sustain the programme. The study amongst others recommended the need for policy/program consistency and continuity as this will help to sustain the commitment and progress made thus far and also encourages investments in Gokana’s cassava value chain.