Bihu is considered the main festival of the people of Assam. There are three Bihus viz., Bhogali Bihu, Rangali Bihu and Kangali Bihu, out of them first two Bihus are endearing to hearts of the Assamese people. Earlier for observance of Bihu city dwellers went to villages tracing their roots or origin. Due to urbanization and rapid changes in rural economy festival of Bihu changed a lot incorporating many dimensions into it. Bihu is no more remained in the villages; Bihu is now enacted in the cities of the state with all festivities. Bihu songs and Bihu dances are performed on the stage and brought to the digital world. Ladu-pitha, Dai-Chira, Gamosas, etc., are available in the cities and are sold in the markets of the cities. Nowadays many things not available in some villages for observance of Bihu can be bought in the cities. Bhelaghar or meji even is made in the cities. The Bihu as a whole is transported to the cities though Bihu was mainly related to the village folks associated with agriculture. Media particularly electronic media has played a great role in making Bihu more festive. For Assamese people Bihu has been transformed into a symbolic act of seeking and displaying one’s identity. Observing and performing Bihu the Assamese Diaspora even gets relief from grief arising out of cultural loneliness and alienation in a foreign land. In this paper I will try to highlight how a folk festival called Bihu changed almost in its every aspect recently and imbibed new connotations for folk life due to rapid urbanization and development of mass media.