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VOL. 9, ISSUE 6 (2023)
Informal sector and resilience: The example of hairdressers in the commune of bouaké (Côte D’ivoire)
Authors
Dr. AKA Aoutou Cyrille
Abstract
Women's hairdressing is a highly competitive sector in Bouaké. In fact,
many hairdressers close their workshops every year due to lack of clients.
However, some are awarded and shown as examples by the Chamber of Trades and
Crafts. In order to understand how they maintain their activities in this
highly competitive environment, we conducted a study on the resilience of
hairdressers in Bouaké with a sample of 30 award-winning female entrepreneurs
in the field of hairdressing. We used questionnaire and interview to collect
data. In order to analyze the data, theories including that of organizational
resilience (Hollnagen, 2006; David, Woods, 2006; Levesson, 2012), economic
models of the mix marketing (Mc Carthy, 1960), diversification theory (Ansoff,
1965; Drucker, 1973) and that of aligning the workforce with the needs of the
organization (Dale, 1965; Noe, 2020) were mobilized. The results of the study
show that those hairdressers use strategies to stay in business and dominate
the women's hairdressing sector. These strategies are threefold: (i)
hairdressers reduce product prices and services in crisis; (ii) they diversify
their activities from hairdressing to the aesthetics of the entire body; (iii)
hairdressers increase staff.
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Pages:6-10
How to cite this article:
Dr. AKA Aoutou Cyrille "Informal sector and resilience: The example of hairdressers in the commune of bouaké (Côte D’ivoire)". International Journal of Humanities and Social Science Research, Vol 9, Issue 6, 2023, Pages 6-10
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