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VOL. 10, ISSUE 4 (2024)
Disaster communication strategy of the regional disaster management Agency Medan city in overcoming floods
Authors
Syafrizaldi, Agung Suharyanto, Taufik Wal Hidayat, Selamat Riadi, Ani Deswita Chaniago
Abstract
This study aims to analyze disaster communication strategies by
referring to the main foundations in building effective disaster communication,
namely; customer focus, leadership commitment, situational awareness,
and media partnerships. From the research data using qualitative research
methods through in-depth interviews and documentation. The communication
strategy of the Medan City BPBD implements a customer focus, namely on
the needs of all stakeholders, understanding the needs, and focusing on
socialization and education activities. Leadership commitment is also
effectively carried out, in this case, the head of BPBD implements effective
communication with various parties as opinion leaders. Situational
awareness, by being aware of the actual situation that occurs during a
disaster. Media partnerships, to support the distribution of information
carried out with the media in supporting the effectiveness of disaster
communication. BPBD also uses social media, television newspapers or
radio, ORARI, and RAPI.
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Pages:8-14
How to cite this article:
Syafrizaldi, Agung Suharyanto, Taufik Wal Hidayat, Selamat Riadi, Ani Deswita Chaniago "Disaster communication strategy of the regional disaster management Agency Medan city in overcoming floods". International Journal of Humanities and Social Science Research, Vol 10, Issue 4, 2024, Pages 8-14
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