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VOL. 10, ISSUE 4 (2024)
Pottery activity in Katiola (Côte D'ivoire): Operating chain and marketing system of A lever for empowering rural mangoro women
Authors
Koulai Armand, ABO Nadege
Abstract
Pottery is an ancestral technique known in all
regions of Côte d'Ivoire. An indispensable auxiliary to the domestic life of
sedentary people, it is a cultural marker in most Ivorian societies. It
occupies a certain fringe of the female population in the different regions of
the country. Although practised by women in the north of Côte d'Ivoire, it is
the Katiola pottery made by Mangoro women that remains the most renowned in the
country. Pottery has gone from being a sideline to household chores to becoming
a full-time occupation. Today, the socio-economic life of these women is
punctuated by this activity. Given the key role played by pottery in the lives
of rural Manogoro women, the main objective of this study is to understand the
operating chain and marketing system of the Katiola pottery business. To
achieve this objective, the methodology adopted is based on documentary
research and fieldwork carried out in five (5) villages through direct
observation, interviews and questionnaires. The results of the surveys and
analyses show that the chain of operations or manufacturing process for pottery
objects consists of three main stages: preparation, shaping and decoration. The
marketing system observed in this katiola pottery activity encompasses the
actors, the marketing channels in which means of transport play a decisive role.
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Pages:70-74
How to cite this article:
Koulai Armand, ABO Nadege "Pottery activity in Katiola (Côte D'ivoire): Operating chain and marketing system of A lever for empowering rural mangoro women". International Journal of Humanities and Social Science Research, Vol 10, Issue 4, 2024, Pages 70-74
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