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VOL. 12, ISSUE 1 (2026)
Consumer satisfaction and perception of voice assistant tools in the Tumukuru district
Authors
Dr. Nagaraju R C
Abstract
Utilizing cutting-edge technologies and
related apps is simplifying our work. In recent years, there has been a
considerable increase in the number of people using internet services and
making purchases. Voice assistants, such as Alexa, Google Assistant, Apple
Siri, and others, are useful tools for simplifying web searches. A few studies
have been conducted on the tools and their public uses. Most studies
concentrate on total utilization and satisfaction. This study's main objective
is to ascertain how convenient and fulfilling voice help tools are. It also
assesses how voice assistants affect consumers' general purchase decisions.
Respondents who reside in Tumukuru City who use voice assistants to make
purchases provide the relevant information. A systematic questionnaire
comprising both closed-ended and open-ended questions is used to gather data.
Five-point Likert scales are used to capture all of the significant variables
(perception, contentment, etc.). A maximum of 300 responders can be included in
the sample. Respondents' perceptions vary depending on their age group, it is
discovered. A non-probability purposive sampling technique was used, and the
study's target audience was consumers who were at least eighteen years old. The
majority of respondents think voice assistants are user-friendly. The security
and reliability of the voice assistants' tools are widely known to the
respondents. There are very substantial positive relationships between overall
satisfaction and performance, dependability, user interface, and trust/privacy.
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Pages:133-136
How to cite this article:
Dr. Nagaraju R C "Consumer satisfaction and perception of voice assistant tools in the Tumukuru district". International Journal of Humanities and Social Science Research, Vol 12, Issue 1, 2026, Pages 133-136
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